The truth about fiverr & upwork for copywriters
here's a truth about fiverr & upwork — and why they aren’t helping copywriters sign high-paying clients
you don't "find" clients
and clients don't "find" you
that's blind luck
if that's your game as a copywriter
it's no surprise you're clientless
or low on clients
and it's no surprise you might be underpaid, overworked, and undervalued
fiverr & upwork are all about "finding"
when the goal is to "attract" clients
you could argue your freelancer profile "attracts" clients
but it's not really
they're finding you
and they control all the power
they hold all the leverage
they can choose from an abundance of copywriters who they want to work with
they can, and often do, choose the cheapest option that best suits them
and here the copywriter is
with a skill so valuable it can move someone to act
with a skill so valuable it can change a belief system
that's worth more than $20/hour
but how does a copywriter "attract" a client?
by seeing it as a process
and a process you control a hell of a lot more of than you think
sure, "finding" sounds easier
you could get lucky
that's the same reason we're attracted to the lottery
we COULD get lucky
but the chances are incredibly slim
"attracting" clients sounds like work
and it is
but once the initial work is done
you can automate it
you can "work" less
and have the system work for you
the work involves creating systems that "attract" ideal clients to you
essentially, this is marketing
it involves:
positioning
messaging
distribution
journey
human behaviour
and when it's broken down into its simplest parts, it seems really easy
get their attention
get them to take a small action to show they're interested
build their desire to work with you
get them to take a larger action to become a client
how do you do that?
that's the great news!
you're a copywriter
you use your copywriting skills
this is essentially what you're helping your clients do - isn't it?
either:
get more of their ideal clients following them
get more of their ideal clients on their email lists
convert more of their ideal clients into paying customers
you're doing the exact same for yourself
but the journey and the offer are different
use ads or your social content to get the attention of your ideal clients
get them to take a small action by offering something they find insanely valuable - for free
market to them on your email list, YouTube channel, or podcast and build their desire to work with you
hit them with an irresistible offer every now and then, and the one's who are ready to act will
there is no persuading them or convincing them or influencing them
what there is, is consistently showing up with an incredible ton of value
that's hyper-specific for what they're experiencing
and then, with time, offering them something they'd be stupid to say not to
something that solves their most triggering problems and achieve their dream outcomes
the result of this system and process?
the result of this little bit of work?
you're not fighting for $20 contracts on freelancer sites
and you're not "hoping" that you'll find clients or that they'll find you
you're taking control
and you have a waitlist of your ideal clients at different stages of their buying journey
and when they're ready to buy they're happy to pay $10k+
why?
because you marketed to them in a way that "attracted" them
and when they were attracted to you they say how professional and how much of an expert you are
and you delivered a ton of value to them
and they valued that
they valued it so much that they positioned you even more as an authority
as a specialist
and that's insanely valuable to them
