How to find a profitable niche market as a copywriter
the playbook for finding a profitable niche market as a copywriter is simple
this is how copywriters do it
and how they make significant money in the process
the first step is unlearning everything you think you know about a "niche"
forget about "blue ocean strategies"
forget about "market research"
forget about "demographics" and "psychographics"
the process is built on specialisation
on expertise
on positioning
and you don't "find" this
you create it for yourself
that's what top-tier copywriters know
they create their "niche market"
and they do it through their marketing
how they position themselves
the messaging they use
the platforms they distribute content and offers on
you're in a "niche" as a copywriter
what you want to do is create a hyper specific, profitable "niche" inside of the 3.3M other copywriters out there
by doing that, you position yourself uniquely
and you create your own "profitable niche" in the process
the steps you take are simple
and there's only four
#1 choose the copy asset you specialise in
ads
emails
landing pages
VSLs
sales copy
social content
full funnels
entire launches
#2 choose your industry
you want one that's growing
you want one that you're passionate about
you want one with a starving crowd/trigger problems
you want one that you have knowledge in
#3 choose your niche inside this industry
think of this like a "I write X copy assets for Y people, and not Z people"
#4 niche down again if possible
here's what it looks like as an example
(a) I specialise in landing page copy
(b) I work with health and fitness-based business
(c) I specialise in brick and mortar gyms that have one location and are looking to scale to multiple locations
they already generate $200,000+ a year
they generate a ton of traffic to their sites already, and they have a conversion problem
there I a staff working at the gym - so the owner is removed from the daily ops
(d) these gyms are either CrossFit or 24/7 gyms. No yoga studios, pilates, calisthenic gyms, solo coaches, online coaches, nutritionists, supplement companies, etc
from this position - you've created an incredibly profitable niche for yourself
CrossFit and 24/7 gyms doing $200,000+ a year that want to scale and need their landing pages to convert better because of it
you might think this niching down limits the number of businesses you can support
but that's just your mind playing tricks on you
there are THOUSANDS of these businesses out there that need your support
that's more than enough
and this level of specialisation and niching down places you as the perfect copywriter in their eyes
you only work with clients like them
you're the expert at solving their conversion issues
you can help them get more clients in the door
you can help them open that second location
that's huge for them
and in return, it'd huge for you too
